A person does something meaningful in the offline world. They walk into your store; Or eat at your restaurant; Or sign a contract for your services; Or buy a bottle of your soft drink. That’s great! But you are curious — was this action influenced by something in the online world? Such as a click on a search ad or a YouTube video view? O2O check-ins will help you satisfy that curiosity!
Why choose O2O?
You are worried about investing in digital marketing because you don’t know if those clicks have anything to do with your commission earnings… Don’t worry! O2O solution will help businesses know customers who have just visited your stores or have purchased an item are the one who had seen your Ads before.
Controlling Marketing Budget
Help enterprise control the money spend for Ads, be able to know which the Ads bring revenue at stores
Understanding Customer Behavior
Understanding customers since they visit websites until purchase, their online activities, they appear in the store and come back
Optimize Online Advertising
Help enterprise know which is the better Ads channels, therefore increasing/decreasing budgets for specific channel
How does it work?
By collecting and link the Online, Offline data sources, O2O let you know the customer journey since viewing ads until purchasing an item at store
Online Data
when customer search Google, visit website, click to banner ads or engage with Facebook page
Offline Data
including sales orders from POS, customer interaction via CRM, call center system, sms, scan qrcode, access to wifi …
O2O have many other offline tracking points to adapt to different business
Wifi tracking
Once customer access your wifi, O2O system can identify if this customer have visited your website 2 days ago ?
SMS tracking
Another good reason so customers will click to your URL on SMS you send to them. Ex: Warranty info, order info ...
QR code tracking
Help to identify the man who scan QR code have visited your ads yesterday. We need find a good reason so customers willing to scan your QR
Call tracking
O2O also let you know 500 calls you received today are from which ads. We need some integration to your Call Center System